jaded by green

We recently came across an interesting term born out of the current eco-craze... greenwashing.

I think it is very important to keep ourselves in check during this world period.  We are increasingly being bombarded with green claims by everything from cars to restaurants to pet food to anything that utilizes marketing to sell.  Unlike other 'trends,' we cannot afford to allow ourselves to become jaded by green.  The underlying necessity to fix our ill planet (or more directly... to stop inflicting illness upon our planet) cannot become a mere marketing ploy, attacking consumers from every direction and making them oblivious to the truth.  Dishonesty in claims through greenwashing may cause consumers to associate anything labelled eco-, all natural-, green-, etc. with falsehoods or uncertainty.

There is a great downloadable article by TerraChoice Environmental Marketing titled "The Six Sins of Greenwashing."  It only takes a minute to read the shortened version, and 5 minutes to read the full article.  Before marketing your restaurant or hotel or resort, determine what shade of green you are, how green you are, and be honest.  There should be no shame in whatever shade you are.  Honesty before green!